Brand & Culture

Brand and culture are two sides of the same coin. When the same leader steers Marketing and HR, the organization begins to look and feel the same inside and out, creating alignment that strengthens employee engagement and customer experience.

C2 Workshop Reincarnates As LEARNNOVATORS

I’m excited to announce that C2 Workshop has rebranded and reinvented itself under a new identity, Learnnovators. This new chapter represents our commitment to pushing boundaries, elevating our craft, and offering fresh value to our clients.

Ferrari Commits Hara-Kiri

Ferrari’s decision to race with Italian navy flags at the Indian Grand Prix sparked outrage. By aligning with marines on trial for killing Indian fishermen, the brand risks appearing insensitive and causing self-inflicted reputational damage.

IPL: Great Product, Lousy Service!

I went to an IPL match expecting great cricket. Instead, I faced ticketing chaos and long queues, waiting calmly even as a bomb blast went off. The match began, but the customer experience was underwhelming, to put it mildly.

Freebies – A Double-Edged Sword!

A small moment at a supermarket reminded me how fragile brand trust really is. A poorly made freebie thrilled my son but made me question the judgment behind it. Freebies can delight customers, or quietly undo years of careful brand-building.

Corporate Taglines – Targeting Hearts!

A childhood memory at a bus stop shaped my lifelong fascination with corporate taglines. Four simple words, “We dye for you,” showed me how powerful language can be when it connects with the heart, not just the mind.