Loyalty Is Not Forever

How does one feel when a 13-year relationship comes to an end? Especially when one has remained fiercely loyal despite persistent temptations from relentless suitors? Anger and betrayal! These are the two emotions I strongly felt… for Nokia!

Direct Sales Person Wiped Out?

Today I woke up to the news about TCS recruiting 50,000 employees in 2011. It is a clear sign of recovery for IT-BPO. Yet it made me reflect on how this boom has pushed direct sales roles toward extinction.

Freebies – A Double-Edged Sword!

A small moment at a supermarket reminded me how fragile brand trust really is. A poorly made freebie thrilled my son but made me question the judgment behind it. Freebies can delight customers, or quietly undo years of careful brand-building.

Social Media Guidelines for Employees

Social media guidelines matter more than we realise. Every post leaves a trail, and every opinion reflects on more than just the individual. These social media guidelines help employees share responsibly, protect trust, and avoid moments they may later regret.