Brand & Culture

Brand and culture are two sides of the same coin. When the same leader steers Marketing and HR, the organization begins to look and feel the same inside and out, creating alignment that strengthens employee engagement and customer experience.

Corporate Taglines – Targetting Hearts!

I used to take the public transport bus to school from Classes 3 to 5. As I stood waiting for my bus number 11D every morning, my eyes would frequently be drawn to the slogan/tagline of the quaint little shop beside the bus stop. It was a dyeing and darning shop and the tagline was […]