Know When To Let Go

Perseverance drives sales effort, but unchecked persistence can blur judgment. When salespeople cling to every prospect, qualification suffers. Strong selling comes from balancing effort with clarity, recognising when a lead is no longer viable, and moving on with discipline.

Direct Sales Person Wiped Out?

Today I woke up to the news about TCS recruiting 50,000 employees in 2011. It is a clear sign of recovery for IT-BPO. Yet it made me reflect on how this boom has pushed direct sales roles toward extinction.

Corporate Taglines – Targeting Hearts!

A childhood memory at a bus stop shaped my lifelong fascination with corporate taglines. Four simple words, “We dye for you,” showed me how powerful language can be when it connects with the heart, not just the mind.