E-Learning Industry: Ruled By Women!!!
This morning i woke up to a barrage of advertisements and articles in the newspapers on International Women’s Day. Ofcourse, i didn’t bother to give any of them a second glance (hope i am not sounding like an MCP!). But i guess the visual impact of the headlines was so powerful that when i […]
Ideation Without Execution Is Delusion
Most of us have grand ideas about the things we need to do to improve our personal, professional, social, financial and spiritual status. Some of us also manage to go one step further and maintain a laundry list of these ideas with a time-bound plan of action for their implementation. But only a miniscule percentage of us actually get down to executing the […]
Stubborn on Vision, Flexible on Details
Just read an incredible interview of Jeff Bezos, CEO of Amazon.com. Jeff's interaction with Steven Levy allows us a peek into the mind of one of the greatest innovators of our times. There are several nuggets of wisdom strewn through the interview. But if i were to pick a single thought as my take-away from […]
Know When To Let Go
Perseverance. This is the key attribute required of a salesperson. According to the Merriam-Webster dictionary, perseverance is "the continued effort to do or achieve something despite difficulties, failure or opposition". That's the reason a salesperson is taught never to get tired of knocking doors irrespective of the number of times the doors get slammed on his/her face. The salesperson is also taught never to take a […]
Choose Your Customers!
Most organisations gleefully agree to work with every single customer who walks in through their doors. This approach, believe me, could be life-threatening to the organisation. Choosing your customers carefully and diligently is one of the most critical business decisions you can make. A commercially win-win deal is not the only factor you must consider while […]
Loyalty Is Not Forever
How does one feel when a 13-year relationship comes to an end? Especially when one has remained fiercely loyal despite persistent temptations from relentless suitors? Anger and Betrayal! These are the two emotions I strongly felt… For Nokia! This was the only brand of phone I had used since I went “mobile” 13 years ago. […]
Direct Sales Person Wiped Out?
This morning i woke up to the news about TCS planning to recruit 50,000 employees in 2011. The announcement comes close on the heels of similar such predictions by other Indian IT-BPO majors in the past few weeks. Great!!! Things are certainly beginning to look up again for the industry!!! The IT-BPO sector has brought […]
Are You A Leader? Or An Ostrich?
Since August 29th, News of the World has been "stinging" the cricketing world with their revelations on match-fixing. But what is more shocking than the alleged involvement of the Pakistani cricketers in the scandal, is the way in which the Pakistani administration has been handling, or rather mishandling, the whole issue. The minute the controversy […]
IPL: Great Product, Lousy Service!
Last weekend i flew in to Bangalore to catch up with a couple of school buddies. And what better way for us Indians to bond than over a cricket match? And if it is cricket, then it doesn't get bigger than the Indian Premier League (IPL)! The excitement was palpable as we waded through the […]
Freebie – A Double-Edged Sword!
The freebie has always been an important weapon in the arsenal of marketers to entice new customers as well as to retain existing patrons. It is also one of the most potent tools used in building brands. However, it is important to recognize that a freebie can be a double-edged sword. Recently we received a […]