Crisis Communication Essentials

DAY 77: 90 Days. 90 Sparks.

In a crisis, silence isn’t golden.
It’s a vacuum.
And vacuums get filled with fear, rumours, and assumptions.

People don’t expect you to have all the answers.
But they do expect you to show up.

Speak early.
Be clear.
Show care.

Facts matter.
So does empathy.

Because in a crisis, leadership is more than solving the problem.
It’s showing up… visible, human, and trustworthy when it matters most.

Today’s Spark:
In a crisis, presence speaks louder than words.

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