C2 Workshop Reincarnates As LEARNNOVATORS !!!
So here it is… our new avatar… as LEARNNOVATORS !!! Click here to check out our new website. Eager to know your thoughts…. 🙂
Roller Coaster Ride To A New Avatar !!!
The past few weeks have been quite a roller coaster for me… Doubts, confusion, anxiety, joy, elation, ecstasy – these emotions, and many more, flooded in and out of my system by the minute as I (and my team) set about reinventing C2 Workshop. The exciting journey of brand creation will come to an end […]
Ferrari Commits Hara-Kiri
The countdown has begun for the second edition of the Indian Formula One Grand Prix. And the excitement among F1 fans is palpable across the country. In the midst of this frenzy comes an announcement from Ferrari that they would race this weekend with flags of the Italian navy on their cars as a tribute […]
Freebie – A Double-Edged Sword!
The freebie has always been an important weapon in the arsenal of marketers to entice new customers as well as to retain existing patrons. It is also one of the most potent tools used in building brands. However, it is important to recognize that a freebie can be a double-edged sword. Recently we received a […]