Know When To Let Go

Perseverance. This is the key attribute required of a salesperson. According to the Merriam-Webster dictionary, perseverance is "the continued effort to do or achieve something despite difficulties, failure or opposition". That's the reason a salesperson is taught never to get tired of knocking doors irrespective of the number of times the doors get slammed on his/her face. The salesperson is also taught never to take a […]

Direct Sales Person Wiped Out?

This morning i woke up to the news about TCS planning to recruit 50,000 employees in 2011. The announcement comes close on the heels of similar such predictions by other Indian IT-BPO majors in the past few weeks. Great!!! Things are certainly beginning to look up again for the industry!!! The IT-BPO sector has brought […]

Corporate Taglines – Targetting Hearts!

I used to take the public transport bus to school from Classes 3 to 5. As I stood waiting for my bus number 11D every morning, my eyes would frequently be drawn to the slogan/tagline of the quaint little shop beside the bus stop. It was a dyeing and darning shop and the tagline was […]